The project aims to create advanced knowledge resources for entrepreneurs and MSMEs, with a particular focus on raising the profile of local business communities and promoting women's entrepreneurship. It seeks to foster sustainable business practices, including social entrepreneurship, and contribute to progress and innovation in employment within the tourism sector. This will be achieved through a specific training program developed by higher education institutions. In addition to covering essential business and management topics and sustainability strategies, the training will address sanitary measures to be adopted, ensuring that entrepreneurs are well-prepared to navigate the challenges of the sector regarding the climate crisis and sustainability.